Program · Fears & phobias · Face First
Face First
Overcoming specific fears and phobias with CBT
A phobia is the most treatable condition in all of mental health: one wrong lesson your alarm learned fast — and unlearns almost as fast when you stop protecting it. Pick your fear, build your ladder, and climb it rung by self-chosen rung, with your own fear-decay data proving the mechanism as you go.
Med coach ElenaProgrammet i korthet
- Vem det passar för
- For anyone whose life bends around one specific fear — heights, flying, spiders, dogs, needles, small spaces, driving, storms, being sick, deep water.
- Vad det är
- A structured 6-week CBT program for fears & phobias, built from the protocol clinicians use.
- Format
- 10–15 min/day — coach videos, a fear ladder, and a weekly review that adapts your plan.
- Pris
- First week free — including your baseline fear footprint report. Then $99, one-time — not a subscription.
Fear has a shape, too
- One specific thing — heights, flying, spiders, dogs, needles, small spaces, driving, storms, being sick — and a life that quietly reroutes around it.
- Planning trips, jobs, or doctor visits around whether the fear will show up.
- Racing heart, shaking, the urge to bolt, just thinking about it.
- Knowing, rationally, that the risk is small — and it not mattering at all in the moment.
- It's been years, not weeks, and it hasn't faded on its own.
Your fear-ladder data drives the program
Not a course you watch — a loop you run. Face First reads your fear ratings and prescribes your next rung, the same way exposure therapy works in a therapist's office.
Measure
A twenty-second evening check-in — did the fear steer you today?
daily · 20 secLearn
Short sessions with Elena teach the method — one wrong lesson, the fear curve, the rules of the climb.
10 min · most daysAdjust
The weekly review reads your fear ratings and prescribes your next rung on the ladder you built.
weekly review↻ the loop runs weekly — six times
A rung on your ladder clears once your fear rating hits 4 out of 10 or lower, on two separate attempts, with no props. Then the review prescribes your next rung. You choose the rung — the rung never chooses you.
Six weeks, one method
Seventeen sessions and six weekly check-ins. The first week is free — including your baseline fear footprint report.
Week 1How Fear Is Built and UnbuiltOne wrong lesson, and the curve that undoes it3 sessioner
Week 2PreparationAnatomy, ladder, rules4 sessioner
Week 3The Climb BeginsImaginal to media — and your first decay curves4 sessioner
Week 4The Real RungsContact, props dropped, the hard rung taken4 sessioner
Week 5Upper Rungs and OverlearningThe summit — then one rung past it4 sessioner
Week 6Keep the Ground WonYour data, your drill, your plan3 sessioner
Elena
Anxiety & exposure · leder 4 program
The exposure specialist. Calm-under-fire, precise, gently confident — the voice you want when your alarm is screaming. Her warmth is in her steadiness.
“Hi, I'm Elena. Over the next six weeks we're going to climb your ladder together — one rung you choose, cleared on your own data, never flooded, never rushed.”
The most treatable condition in CBT, faithfully built
Graded exposure has the best outcome evidence of any CBT protocol — and specific phobia is the condition it treats fastest. Face First implements the standard protocol: a self-chosen ladder, climbed rung by rung, with applied tension added for needle and blood phobias where fainting is a real risk.
- Graded in-vivo exposureÖst
- Inhibitory-learning model of exposureCraske
- Applied tension for blood-injury-injection phobiaÖst & Sterner
- Relapse prevention
We screen before we start
Exposure is always self-paced here, never flooded — you choose the rung, the rung never chooses you. The needles-and-blood track adds applied-tension training before any exposure, since fainting is a real risk unique to that phobia. Driving exposures check for a valid license, and medical flags — pregnancy, cardiac or vestibular conditions — adjust the physical rungs.
This program is not medical advice. We'd rather build the ladder safely than rush a rung you're not ready for.
Face First, bredvid fältet
| Face FirstResiliens | ZeroPhobiazerophobia.app | FearFightermagellanhealthcare.com | |
|---|---|---|---|
| Pris | $99 engångsbelopp (tidigare $149) — programmet är ditt | $9.99 one-time (Fear of Flying) | Not publicly priced |
| Struktur | 6 veckor · 17 sessioner + veckovisa genomgångar | 6 modules — causes/persistence of fear, coping techniques, goal-setting, then flight-phase or height-specific VR exposure scenarios | Historically 9 steps over ~10 weeks (self-assessment, exposure psychoeducation, trigger ID, homework, coping-strategy development, relapse prevention) — could not verify whether the current Magellan-distributed version matches this structure |
| Personanpassning | Fear ladder → fear-decay curve → next rung | Progress tracked against 'scientifically validated instruments'; hybrid track adds a tailored plan via therapist video calls | Users identify their own trigger and build an individual self-exposure hierarchy and goals |
| Mänskligt stöd | Självledd · inbyggda hänvisningsgränser till kliniker | Self-guided by default; optional hybrid track adds live video sessions with a VALK Foundation therapist (pricing not published) | Historically up to 1 hour of live non-clinician helpline support (UK NHS era); current US/Magellan support model not published |
| Tillgång | Självbetjäning, börja idag | Direct-to-consumer app purchase; hybrid track booked through VALK Foundation directly | B2B2C only — bundled into an employer's or health plan's behavioral-health benefit; not independently purchasable by a consumer today |
| Bredd | 70+ program i katalogen · paketera 2-3 relaterade program och spara | Narrow — one phobia per app (heights and flying are separate products); no other phobias covered | Broader diagnostic scope — one generalized program for anxiety, panic attacks, and phobias together, not phobia-specific tracks |
| Plattformar | Web · iOS · Android | iOS · Android | iOS · Android · Web |
Källor: konkurrenters prissättning och programsidor — varje produktionsvärde har en käll-URL och ett hämtningsdatum, och opublicerade fakta märks "ej publicerat", aldrig gissas.
Varför vi byggde det annorlunda
- One ladder, built around your fear. Face First isn't a library of 16 phobia categories or a single-condition app you'd have to buy again for the next fear — it's one self-chosen ladder, climbed rung by rung on your own fear-decay data.
- No hardware required. oVRcome and ZeroPhobia both depend on a VR viewer; Face First runs the full ladder — imaginal, video, and real-world exposure — without any equipment to buy or set up.
- One price, no employer gate. $149 once, self-serve from day one — no VR headset, no employer benefit, no waiting on a health plan to offer it, unlike FearFighter's B2B-only access today.
Börja gratis. Fortsätt om det fungerar.
Första veckan
- Onboarding + two full sessions
- Daily encounter check-in
- Your baseline fear footprint report
Fullständigt program
- All six weeks of Face First, yours to keep
- Every session, review, and exercise
- Web + Untangle app access
Jobbar du med mer än en sak? Relaterade program kan buntas ihop — två eller tre till rabatterat pris. Buntpriser kommer snart.
Innan du börjar
Do I need a diagnosis to use this?
No. Face First is built for the specific-fear pattern, not a chart code. The onboarding screen checks your fear profile and flags anything — like needle/blood phobia or driving exposures — that needs extra preparation first.
How is this different from general anxiety apps?
General anxiety tools give you calming techniques; Face First builds and climbs an actual exposure ladder against your own fear-decay data — the mechanism with the best evidence base in all of CBT, not a technique for the moment.
Will I be forced into exposures I'm not ready for?
No — the opposite. You choose every rung, and a rung only clears once your fear rating is 4 out of 10 or lower, twice, with no props. The program prescribes the next step; you decide if and when to take it.
How much time does it take?
A twenty-second check-in each evening, and ten minutes most days for the session. The real work happens in the climb itself — a few minutes actually facing the rung.
Hur mycket kostar det, och är det en prenumeration?
Den första veckan är gratis, utan krav på kort. Hela programmet kostar $99, en engångsbetalning — det finns ingen prenumeration och inget att säga upp. När du är klar är det ditt att behålla.
Hur vet jag om det fungerar?
Du fyller i ett validerat frågeformulär i början, och sedan igen vid varje veckovis uppföljning, så att framsteg blir ett tal du kan följa snarare än en svit. Under 6 veckovisa uppföljningar anpassar programmet din plan utifrån dina egna data — och om talet inte rör sig kommer du att se även det.
Face it
Start the first week of Face First free — onboarding, two full sessions, your daily log, and your baseline report. Continue only if it's working.
Runs on the web, not in DBT Coach
Inget kort behövs den första veckan. Hela programmet kostar $99, engångsbelopp — ingen prenumeration.
Runs on the web, not in DBT Coach