프로그램 · Fears & phobias · Face First
Face First
Overcoming specific fears and phobias with CBT
A phobia is the most treatable condition in all of mental health: one wrong lesson your alarm learned fast — and unlearns almost as fast when you stop protecting it. Pick your fear, build your ladder, and climb it rung by self-chosen rung, with your own fear-decay data proving the mechanism as you go.
Fear has a shape, too
- One specific thing — heights, flying, spiders, dogs, needles, small spaces, driving, storms, being sick — and a life that quietly reroutes around it.
- Planning trips, jobs, or doctor visits around whether the fear will show up.
- Racing heart, shaking, the urge to bolt, just thinking about it.
- Knowing, rationally, that the risk is small — and it not mattering at all in the moment.
- It's been years, not weeks, and it hasn't faded on its own.
Your fear-ladder data drives the program
Not a course you watch — a loop you run. Face First reads your fear ratings and prescribes your next rung, the same way exposure therapy works in a therapist's office.
Measure
A twenty-second evening check-in — did the fear steer you today?
daily · 20 secLearn
Short sessions with Elena teach the method — one wrong lesson, the fear curve, the rules of the climb.
10 min · most daysAdjust
The weekly review reads your fear ratings and prescribes your next rung on the ladder you built.
weekly review↻ the loop runs weekly — six times
A rung on your ladder clears once your fear rating hits 4 out of 10 or lower, on two separate attempts, with no props. Then the review prescribes your next rung. You choose the rung — the rung never chooses you.
Six weeks, one method
Seventeen sessions and six weekly check-ins. The first week is free — including your baseline fear footprint report.
Week 1How Fear Is Built and UnbuiltOne wrong lesson, and the curve that undoes it3회 세션
Week 2PreparationAnatomy, ladder, rules4회 세션
Week 3The Climb BeginsImaginal to media — and your first decay curves4회 세션
Week 4The Real RungsContact, props dropped, the hard rung taken4회 세션
Week 5Upper Rungs and OverlearningThe summit — then one rung past it4회 세션
Week 6Keep the Ground WonYour data, your drill, your plan3회 세션
Elena
Anxiety & exposure · 4개 프로그램을 이끌고 있습니다
The exposure specialist. Calm-under-fire, precise, gently confident — the voice you want when your alarm is screaming. Her warmth is in her steadiness.
“Hi, I'm Elena. Over the next six weeks we're going to climb your ladder together — one rung you choose, cleared on your own data, never flooded, never rushed.”
The most treatable condition in CBT, faithfully built
Graded exposure has the best outcome evidence of any CBT protocol — and specific phobia is the condition it treats fastest. Face First implements the standard protocol: a self-chosen ladder, climbed rung by rung, with applied tension added for needle and blood phobias where fainting is a real risk.
- Graded in-vivo exposureÖst
- Inhibitory-learning model of exposureCraske
- Applied tension for blood-injury-injection phobiaÖst & Sterner
- Relapse prevention
We screen before we start
Exposure is always self-paced here, never flooded — you choose the rung, the rung never chooses you. The needles-and-blood track adds applied-tension training before any exposure, since fainting is a real risk unique to that phobia. Driving exposures check for a valid license, and medical flags — pregnancy, cardiac or vestibular conditions — adjust the physical rungs.
This program is not medical advice. We'd rather build the ladder safely than rush a rung you're not ready for.
Face First, 다른 서비스와 비교하면
| Face FirstResiliens | oVRcomeovrcome.io | ZeroPhobiazerophobia.app | FearFightermagellanhealthcare.com | |
|---|---|---|---|---|
| 가격 | $149 일회성 결제 (초안) — 프로그램은 평생 소장 | $19/month (first month free via site) | $9.99 one-time (Fear of Flying) | Not publicly priced |
| 구성 | 6주 · 17회 세션 + 주간 리뷰 | Self-paced 6-week recommended program — ~2 hours of upfront psychoeducation audio, then VR exposure modules plus a general coping-tool 'Toolbox'; ~15–20 min/day | 6 modules — causes/persistence of fear, coping techniques, goal-setting, then flight-phase or height-specific VR exposure scenarios | Historically 9 steps over ~10 weeks (self-assessment, exposure psychoeducation, trigger ID, homework, coping-strategy development, relapse prevention) — could not verify whether the current Magellan-distributed version matches this structure |
| 개인 맞춤화 | Fear ladder → fear-decay curve → next rung | User selects 1 of 16 phobia categories to start; no adaptive personalization beyond that choice | Progress tracked against 'scientifically validated instruments'; hybrid track adds a tailored plan via therapist video calls | Users identify their own trigger and build an individual self-exposure hierarchy and goals |
| 사람의 지원 | 자가 진행 · 임상 전문가 연계 기준 내장 | None in the consumer tier — email support only. A separate B2B Clinician Portal lets a treating clinician monitor progress, but that's a distinct product tier, not bundled into the $19/mo plan | Self-guided by default; optional hybrid track adds live video sessions with a VALK Foundation therapist (pricing not published) | Historically up to 1 hour of live non-clinician helpline support (UK NHS era); current US/Magellan support model not published |
| 이용 방법 | 셀프서비스, 오늘 바로 시작 | Direct-to-consumer app purchase, or via a clinician with a Clinician Portal account | Direct-to-consumer app purchase; hybrid track booked through VALK Foundation directly | B2B2C only — bundled into an employer's or health plan's behavioral-health benefit; not independently purchasable by a consumer today |
| 프로그램 범위 | 24개 이상의 프로그램 카탈로그 · 관련 프로그램 2-3개 묶음 할인 | Broad — 16 phobia/anxiety conditions bundled under one subscription | Narrow — one phobia per app (heights and flying are separate products); no other phobias covered | Broader diagnostic scope — one generalized program for anxiety, panic attacks, and phobias together, not phobia-specific tracks |
| 플랫폼 | Web · iOS · Android | iOS · Android | iOS · Android | iOS · Android · Web |
출처: 경쟁사 가격 및 프로그램 페이지 — 모든 실제 수치에는 출처 URL과 확인 날짜가 함께 표기되며, 공개되지 않은 정보는 추측하지 않고 "공개되지 않음"으로 표시됩니다.
우리가 다르게 만든 이유
- One ladder, built around your fear. Face First isn't a library of 16 phobia categories or a single-condition app you'd have to buy again for the next fear — it's one self-chosen ladder, climbed rung by rung on your own fear-decay data.
- No hardware required. oVRcome and ZeroPhobia both depend on a VR viewer; Face First runs the full ladder — imaginal, video, and real-world exposure — without any equipment to buy or set up.
- One price, no employer gate. $149 once, self-serve from day one — no VR headset, no employer benefit, no waiting on a health plan to offer it, unlike FearFighter's B2B-only access today.
무료로 시작하세요. 효과가 있을 때만 계속하세요.
첫 주
- Onboarding + two full sessions
- Daily encounter check-in
- Your baseline fear footprint report
전체 프로그램
- All six weeks of Face First, yours to keep
- Every session, review, and exercise
- Web + Untangle app access
여러 가지를 동시에 해결하고 싶으신가요? 관련 프로그램을 묶어서 이용할 수 있습니다 — 두세 개를 묶으면 할인됩니다. 번들은 출시 시점에 공개됩니다.
시작하기 전에
Do I need a diagnosis to use this?
No. Face First is built for the specific-fear pattern, not a chart code. The onboarding screen checks your fear profile and flags anything — like needle/blood phobia or driving exposures — that needs extra preparation first.
How is this different from general anxiety apps?
General anxiety tools give you calming techniques; Face First builds and climbs an actual exposure ladder against your own fear-decay data — the mechanism with the best evidence base in all of CBT, not a technique for the moment.
Will I be forced into exposures I'm not ready for?
No — the opposite. You choose every rung, and a rung only clears once your fear rating is 4 out of 10 or lower, twice, with no props. The program prescribes the next step; you decide if and when to take it.
How much time does it take?
A twenty-second check-in each evening, and ten minutes most days for the session. The real work happens in the climb itself — a few minutes actually facing the rung.
Be first to face it
Face First is launching soon on the web and in the Untangle app. Join the early-access list and we'll let you know the moment it opens.
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