תוכניות · Fears & phobias · Face First
Face First
Overcoming specific fears and phobias with CBT
A phobia is the most treatable condition in all of mental health: one wrong lesson your alarm learned fast — and unlearns almost as fast when you stop protecting it. Pick your fear, build your ladder, and climb it rung by self-chosen rung, with your own fear-decay data proving the mechanism as you go.
עם המאמן/ת Elenaהתוכנית במבט כללי
- למי זה מתאים
- For anyone whose life bends around one specific fear — heights, flying, spiders, dogs, needles, small spaces, driving, storms, being sick, deep water.
- מה זה
- A structured 6-week CBT program for fears & phobias, built from the protocol clinicians use.
- פורמט
- 10–15 min/day — coach videos, a fear ladder, and a weekly review that adapts your plan.
- מחיר
- First week free — including your baseline fear footprint report. Then $99, one-time — not a subscription.
Fear has a shape, too
- One specific thing — heights, flying, spiders, dogs, needles, small spaces, driving, storms, being sick — and a life that quietly reroutes around it.
- Planning trips, jobs, or doctor visits around whether the fear will show up.
- Racing heart, shaking, the urge to bolt, just thinking about it.
- Knowing, rationally, that the risk is small — and it not mattering at all in the moment.
- It's been years, not weeks, and it hasn't faded on its own.
Your fear-ladder data drives the program
Not a course you watch — a loop you run. Face First reads your fear ratings and prescribes your next rung, the same way exposure therapy works in a therapist's office.
Measure
A twenty-second evening check-in — did the fear steer you today?
daily · 20 secLearn
Short sessions with Elena teach the method — one wrong lesson, the fear curve, the rules of the climb.
10 min · most daysAdjust
The weekly review reads your fear ratings and prescribes your next rung on the ladder you built.
weekly review↻ the loop runs weekly — six times
A rung on your ladder clears once your fear rating hits 4 out of 10 or lower, on two separate attempts, with no props. Then the review prescribes your next rung. You choose the rung — the rung never chooses you.
Six weeks, one method
Seventeen sessions and six weekly check-ins. The first week is free — including your baseline fear footprint report.
Week 1How Fear Is Built and UnbuiltOne wrong lesson, and the curve that undoes it3 מפגשים
Week 2PreparationAnatomy, ladder, rules4 מפגשים
Week 3The Climb BeginsImaginal to media — and your first decay curves4 מפגשים
Week 4The Real RungsContact, props dropped, the hard rung taken4 מפגשים
Week 5Upper Rungs and OverlearningThe summit — then one rung past it4 מפגשים
Week 6Keep the Ground WonYour data, your drill, your plan3 מפגשים
Elena
Anxiety & exposure · מנחה/ה 4 תוכניות
The exposure specialist. Calm-under-fire, precise, gently confident — the voice you want when your alarm is screaming. Her warmth is in her steadiness.
“Hi, I'm Elena. Over the next six weeks we're going to climb your ladder together — one rung you choose, cleared on your own data, never flooded, never rushed.”
The most treatable condition in CBT, faithfully built
Graded exposure has the best outcome evidence of any CBT protocol — and specific phobia is the condition it treats fastest. Face First implements the standard protocol: a self-chosen ladder, climbed rung by rung, with applied tension added for needle and blood phobias where fainting is a real risk.
- Graded in-vivo exposureÖst
- Inhibitory-learning model of exposureCraske
- Applied tension for blood-injury-injection phobiaÖst & Sterner
- Relapse prevention
We screen before we start
Exposure is always self-paced here, never flooded — you choose the rung, the rung never chooses you. The needles-and-blood track adds applied-tension training before any exposure, since fainting is a real risk unique to that phobia. Driving exposures check for a valid license, and medical flags — pregnancy, cardiac or vestibular conditions — adjust the physical rungs.
This program is not medical advice. We'd rather build the ladder safely than rush a rung you're not ready for.
Face First, לצד השוק
| Face FirstResiliens | ZeroPhobiazerophobia.app | FearFightermagellanhealthcare.com | |
|---|---|---|---|
| מחיר | $99 תשלום חד-פעמי (היה $149) — התוכנית שלך | $9.99 one-time (Fear of Flying) | Not publicly priced |
| מבנה | 6 שבועות · 17 מפגשים + סקירות שבועיות | 6 modules — causes/persistence of fear, coping techniques, goal-setting, then flight-phase or height-specific VR exposure scenarios | Historically 9 steps over ~10 weeks (self-assessment, exposure psychoeducation, trigger ID, homework, coping-strategy development, relapse prevention) — could not verify whether the current Magellan-distributed version matches this structure |
| התאמה אישית | Fear ladder → fear-decay curve → next rung | Progress tracked against 'scientifically validated instruments'; hybrid track adds a tailored plan via therapist video calls | Users identify their own trigger and build an individual self-exposure hierarchy and goals |
| תמיכה אנושית | בהדרכה עצמית · שערי הפניה לקלינאי מובנים | Self-guided by default; optional hybrid track adds live video sessions with a VALK Foundation therapist (pricing not published) | Historically up to 1 hour of live non-clinician helpline support (UK NHS era); current US/Magellan support model not published |
| גישה | שירות עצמי, התחילו היום | Direct-to-consumer app purchase; hybrid track booked through VALK Foundation directly | B2B2C only — bundled into an employer's or health plan's behavioral-health benefit; not independently purchasable by a consumer today |
| היקף | קטלוג של 70+ תוכניות · צרפו 2-3 תוכניות קשורות וחסכו | Narrow — one phobia per app (heights and flying are separate products); no other phobias covered | Broader diagnostic scope — one generalized program for anxiety, panic attacks, and phobias together, not phobia-specific tracks |
| פלטפורמות | Web · iOS · Android | iOS · Android | iOS · Android · Web |
מקורות: תמחור מתחרים ועמודי תוכניות — לכל ערך בייצור יש כתובת URL מקור ותאריך גישה, ועובדות שלא פורסמו מתויגות "לא פורסם", לעולם לא מנוחשות.
למה בנינו את זה אחרת
- One ladder, built around your fear. Face First isn't a library of 16 phobia categories or a single-condition app you'd have to buy again for the next fear — it's one self-chosen ladder, climbed rung by rung on your own fear-decay data.
- No hardware required. oVRcome and ZeroPhobia both depend on a VR viewer; Face First runs the full ladder — imaginal, video, and real-world exposure — without any equipment to buy or set up.
- One price, no employer gate. $149 once, self-serve from day one — no VR headset, no employer benefit, no waiting on a health plan to offer it, unlike FearFighter's B2B-only access today.
התחילו בחינם. המשיכו אם זה עובד.
שבוע ראשון
- Onboarding + two full sessions
- Daily encounter check-in
- Your baseline fear footprint report
תוכנית מלאה
- All six weeks of Face First, yours to keep
- Every session, review, and exercise
- Web + Untangle app access
עובד על יותר מדבר אחד? תוכניות קשורות מתחברות יחד — שתיים או שלוש בהנחה. תמחור חבילות בקרוב.
לפני שאתם מתחילים
Do I need a diagnosis to use this?
No. Face First is built for the specific-fear pattern, not a chart code. The onboarding screen checks your fear profile and flags anything — like needle/blood phobia or driving exposures — that needs extra preparation first.
How is this different from general anxiety apps?
General anxiety tools give you calming techniques; Face First builds and climbs an actual exposure ladder against your own fear-decay data — the mechanism with the best evidence base in all of CBT, not a technique for the moment.
Will I be forced into exposures I'm not ready for?
No — the opposite. You choose every rung, and a rung only clears once your fear rating is 4 out of 10 or lower, twice, with no props. The program prescribes the next step; you decide if and when to take it.
How much time does it take?
A twenty-second check-in each evening, and ten minutes most days for the session. The real work happens in the climb itself — a few minutes actually facing the rung.
כמה זה עולה, והאם זה מנוי?
השבוע הראשון חינם, ללא צורך בכרטיס אשראי. התוכנית המלאה עולה $99, תשלום חד-פעמי — אין מנוי ואין מה לבטל. כשתסיימו אותה, היא נשארת שלכם.
איך אדע אם זה עובד?
אתם ממלאים שאלון מאומת בתחילת הדרך, ולאחר מכן שוב בכל סקירה שבועית, כך שההתקדמות היא מספר שאפשר לעקוב אחריו ולא רק רצף ימים. במהלך 6 סקירות שבועיות התוכנית מתאימה את התוכנית שלכם מהנתונים שלכם עצמכם — ואם המספר לא זז, גם את זה תראו.
Face it
Start the first week of Face First free — onboarding, two full sessions, your daily log, and your baseline report. Continue only if it's working.
Runs on the web, not in DBT Coach
ללא כרטיס אשראי לשבוע הראשון. התוכנית המלאה עולה $99, תשלום חד-פעמי — לא מנוי.
Runs on the web, not in DBT Coach